Turning Down a Referred Prospect

As a small consulting business, we live and die based on referrals and leads offered up by current and past clients and colleagues. Sometimes these leads convert into actual consulting engagements and other times the lead either has sticker shock … Read more

Corporate Researcher – Honest Voice of the Consumer

Are you the internal head of consumer insights or marketing research?  The one responsible for conducting (or commissioning) customer facing surveys, focus groups, and usability tests? The professional that takes research findings and insights and turns them into actionable next … Read more