Who Needs Consumer Research?

Who needs research? Ok, this is not a trick question. I’m not baiting you to say yes so I can pounce and land a new client or gig. It’s a pretty straightforward question that should be no brainer to answer. … Read more

Long Live the Focus Group

Focus groups are not dead. They are not dying. And as far as I’m concerned, they aren’t even sick. The old school traditional focus group is alive and kicking. Yes, there are new innovative technology driven tools and techniques to … Read more

Corporate Researcher – Honest Voice of the Consumer

Are you the internal head of consumer insights or marketing research?  The one responsible for conducting (or commissioning) customer facing surveys, focus groups, and usability tests? The professional that takes research findings and insights and turns them into actionable next … Read more