ethics referrals and leads

Turning Down a Referred Prospect

As a small consulting business, we live and die based on referrals and leads offered up by current and past clients and colleagues. Sometimes these leads convert into actual consulting engagements and other times the lead either has sticker shock … Read more


vendor, partner

Research Order Taker? Vendor Selection Done Right!

There you are, sitting comfortably in your office sneaking peaks at your Facebook feed hoping to find something non-political, when you get that urgent email requesting a research study. Your company is about to initiate a new product launch and … Read more