Turning Down a Referred Prospect

As a small consulting business, we live and die based on referrals and leads offered up by current and past clients and colleagues. Sometimes these leads convert into actual consulting engagements and other times the lead either has sticker shock … Read more

Research Order Taker? Vendor Selection Done Right!

There you are, sitting comfortably in your office sneaking peaks at your Facebook feed hoping to find something non-political, when you get that urgent email requesting a research study. Your company is about to initiate a new product launch and … Read more

Who Needs Consumer Research?

Who needs research? Ok, this is not a trick question. I’m not baiting you to say yes so I can pounce and land a new client or gig. It’s a pretty straightforward question that should be no brainer to answer. … Read more